What’s up everyone? Welcome back to my channel. In today’s video, I’m going to help you figure
out which social media platform is best for your personal brand and for your business. Not only this, I’m going to walk through the
top social media platforms and tell you the pros and cons of each. So if you’re interested in learning, then
keep on watching. Now before I begin, the last thing I want
you to have is shiny Object syndrome. I’m gonna be walking though a lot of social
media platforms and I don’t want you to feel overwhelmed or feel the need that you need
to be on every single one. So keep in mind that every time I explain
a social platform, really ask yourself, would my audience like this? Is my audience actually on this platform? For instance, if your audience is make-up
junkies that love to watch tutorials about make-up then maybe podcasting isn’t for you. And maybe you should stick to Instagram or
YouTube. So really keep in mind your target audience
every time you’re considering choosing a new social media platform Now a common question
that I always get aside from which social media platform should I be on? Is how many social media platforms should
I be on?my rule of thumb is always to have two to three platforms so that you’re diversified
but not stretching yourself too thin. And in a moment, I’m gonna explain to you
each platform so that you know which two to three ones you should be on. Now when talking about social media for me
personally, the first platform that comes to mind is Instagram. I personally believe that Instagram is a non-negotiable
and every single person who has a business should really be on Instagram not only because
there’s a lot of active users on that platform, but also it is the best platform to build
a strong personal brand. And what I mean by this is Instagram is kind
of like the new unprofessional resume. In just one glance alone of looking at your
profile, someone should be able to understand what you do, who you are, what you like, what
your aesthetic is, what’s your style, and its a really great way to showcase who you
are as a human being, on the internet. Not only this, Instagram is a really great
way to build relationships and I know a lot of you guys think Instagram is super competitive,
the feed is absolutely cluttered and we all hate the algorithm. However, with Instagram, a lot of people neglect
the power of Instagram stories, and Instagram DM. Even for me, when I post on my feed, it’s
really for me to kind of build my feed aesthetic, build my feed portfolio, and show my style
as a content creator. Everything is curated whenever I post on my
feed. However, I spend the majority of my time on
Instagram stories so that people can actually get to know me as a person. Not only this, I spend massive amounts of
time in my Instagram DM because this is the place where relationships are being built,
especially if you are a service-based business, you can actually get clients through Instagram. A lot of my clients have actually come through
Instagram because I’ve cultivated strong relationships with them one on one. So definitely, if you are a content creator,
if you are a business and you wanna grow a strong tribe, you are definitely sleeping
on the DM function and the IG story function, because that’s where you actually build strong
relationships and especially if you have a business that’s also when you can generate
sales. However, here is the caveat. The caveat is that on Instagram I personally
believe that you are competing for cheap attention. What that means is that on Instagram, the
people who are on there are usually mindlessly scrolling or mindlessly passing by the stories. Therefore as a content creator, as a business
owner, it’s gonna be really hard for you to generate trust just through Instagram alone. That’s way to all of my clients, I always
recommend that yes you need to be on Instagram, however, you also need a video or audio platform
to support you. Which leads me to talk about YouTube versus
podcast. Now this was a huge debate that I had when
I was first starting out as a content creator and choosing which platforms I wanted to be
on aside from Instagram. I really wanted to be on YouTube, but I also
wanted to be on Podcast. As you can see I ended up choosing YouTube,
and in a second I’m gonna tell you exactly why. Now as you guys all know, I have my own coaching
business and when I was choosing which platform to be on, I realized that with YouTube, because
it is video and audio combined, my potential customers or my potential clients can really
get to know me really well. For instance, on YouTube, people can see your
mannerisms, they can see how you talk, they can see how you act, they can see your face. And for me, I personally believe that YouTube
is a really great way to turn cold leads into very warm ones. For instance, even for me when I’m hopping
on a discovery call with a potential client, most of the time that client already knows
they wanna work with me because they’ve watched my YouTube videos and they know exactly what
I’m about. Not only this, the traffic that comes from
YouTube is unparalleled. But, not only is it really great traffic volume,
it’s also targeted traffic. What I mean by this, is that YouTube is basically
like a search engine. Unlike Instagram, people are probably just
searching for hashtags or sorting usernames. They’re not really searching for their problems. Whereas, on YouTube, people are physically
typing in how to grow on social media. How to quit my 9 to 5. And, that’s how they stumble on my videos. That is targeted traffic, because I know that
if you’re watching this video and you’ve gotten up to this point, you’re probably interested
in social media. Which means, that you’d probably be interested
in my services. That is why YouTube is absolutely amazing,
because that search engine function alone is helping you filter out your ideal clients. Last but not least, in terms of the pros of
having a YouTube channel is the analytics. The analytics on YouTube is better than Instagram,
it’s better than any other platform that I’ve been on. You’re really able to understand your audience
super well. Do my videos suck? Okay, let me check. Alright, someone dropped off at the one minute
mark, I wonder why. Okay, wait, where is this audience coming
from? Are they coming from my Instagram account,
my Facebook account, also you can even know what they exactly typed into the search engine
to find you, which is going to help you a lot with content creation and also developing
your products and your services. So, for me, there’s so much data on YouTube
that I can leverage as a content creator and as a business owner and that is why YouTube
has just done so much for my business and has really helped me grow as a content creator
myself. Now, at this point, you might be wondering,
okay, great Vanessa what’s the catch? And, the catch is, is that YouTube takes a
lot of fucking work. It is probably one of the most time consuming
platforms to be on, because you’ve got to film videos, you’ve got to edit videos, you’ve
got to engage, you’ve got to think of content and it’s this whole production, especially
if you want to take YouTube super seriously and you really want to grow with the platform. You’ve got to step it up in terms of your
content. You’ve got to be consistent and you’ve got
to really engage with your audience all the time. So, yes, there’s a lot of rewards when it
comes to YouTube and I personally believe that my business was built on YouTube. However, it does take a lot of sweat equity. And, last but not least, another reason why
YouTube may not be the best platform compared to Podcasting and again, we’re going to get
into Podcasting in just a bit, is the fact that some people that go to your videos may
not be the most loyal. A lot of people go on YouTube to find their
solution and then they bounce. That’s why it’s really important that you’re
able to build relationships and that you’re on multiple platforms, so that people can
get to know you better. For instance, when people go on to my YouTube
channel and they watch a video, yes they might click out right after, but if they’re actually
interested, they might binge on my videos and they also might go to my Instagram account. And, once they go to my Instagram account,
that’s when I really cultivate that relationship with them. Now, speaking of loyalty, this brings me to
Podcasting. Now, Podcasting has a lot of benefits, number
one being loyalty. If someone can actually spend 30 minutes listening
to your episodes they are pretty fricking loyal to you and because of this loyalty,
it’s a lot easier to convert these listeners into actual buyers and clients. And, the best part about Podcast episodes
is that you have so much flexibility in terms of the ads that you put inside. For example, on YouTube, if I just created
my own ad right now and just popped it on, you guys would probably bounce right away
and click out of the video. However, in Podcasting, it’s absolutely normal
if Podcast hosts have their own advertisements in between the clips of that episode. They’ll be plugging their own services, they’ll
be sponsored by their affiliate links, so on and so forth. So, it’s a really great way to actually create
sales from the people that are super hot leads and that are super loyal to you. Aside from this crazy loyalty and engagement
from Podcast listeners, one of the main benefits of having a Podcast, is how easy it is to
get started. For instance, unlike YouTube, where I have
to hop in front of the camera, I have to put makeup on and I have to make sure my mike
is good and I have this whole script. On Podcast, you could literally wake up in
the middle of the night feeling inspired and record an episode, it is just that easy. That’s why, if you don’t have a lot of time,
but you still want to create content and build a relationship with your audience, Podcasting
is definitely the way to go. However, even though your listeners on Podcast
is probably more loyal than your subscribers on YouTube, the problem with Podcast is that
the functionality of search is not as good as YouTube and therefore, it’s going to be
harder to be found. Like I said earlier on YouTube, it’s like
a search engine and people are typing in their problems. However, you’re probably not typing in your
problems on Podcast, you’re most likely kind of looking for certain subjects or categories
to listen to. That’s why, as a content creator on Podcasting,
it’s going to be a little bit more challenging to actually have a lot of traffic initially
to your Podcast show. Not only this, even though I personally don’t
have a Podcast, a lot of my friends do and they’ve told me as well, that the analytics
on Podcast is just not very good. Meaning, that you’re going to have very little
visibility of who your audience actually is, whether they like the episode, what their
thoughts are. So, if you really think about it, let’s say
you look at Instagram and YouTube, people can leave their comments, people can DM you. Whereas on Podcast, people can just leave
a review and that’s it. That’s why, again, it’s really important to
be on multiple platforms, so that your audience can stay connected with you and for you to
continuously build those relationships outside of your main platform. Now, this leads me to the fourth platform
that I want to talk about and that is Facebook. Now, personally before I started my business,
I thought that Facebook was dead. However, if you are a content creator or a
business owner, Facebook Groups is absolutely killer if you want to stay in touch and build
really strong relationships with your audience. For example, you know how I said on Podcast
if you don’t have analytics and you don’t really have the functions to understand who
your listeners are, if you actually invited all of your listeners to join you in your
Facebook group, you’re going to then have way more visibility in terms of who is in
your audience and who is in your tribe. Even for me, with my YouTube channel, I have
my own Facebook Group called, The Fearless Boss Network, where I have over 5000 people
inside. Many of these people have been watching my
videos or have been following me on Instagram and in that community alone, I’m able to really
foster that community, really help them and also be able to gain even more trust with
them as a content creator and as a coach and business owner. So, trust me when I say this, Facebook is
not dead. My Facebook group is so active and super lit
and if you are a content creator or a business owner, you are totally missing out if you
are not creating your own Facebook group to house your audience. Now, at this point in the video, I’ve talked
a lot about the big 4. Instagram, YouTube, Podcasting and Facebook. These are the ones that everyone is talking
about. However, the one platform that is not talked
about enough is LinkedIn. Now personally, I follow my rule of thumb
of not being on too many platforms. I’m only on YouTube, Instagram and Facebook. However, I have heard many success stories
of people that are on LinkedIn. More and more LinkedIn is really developing
to be a true social networking platform. However, the beauty about LinkedIn is that
their algorithm is not as stingy as Instagram, Facebook or YouTube. If you really think about it, even on LinkedIn,
just updating your status is going to generate a lot of attention, because every single person
is going to get a notification within your network. LinkedIn is a really great place to publish
content, whether it’s blog posting or video. And, because the algorithm is so loose, so
many people actually see it on their feed. Not only do you get way better reach and engagement
on LinkedIn, but you also have a more sophisticated type of audience on there as well. And, what I mean by having a more sophisticated
audience, is that generally on LinkedIn, you probably won’t see teenagers or elementary
schoolers hanging around there. The people who are active on LinkedIn are
generally in college, university or they are busy professionals. Meaning, that if you are a service provider
or even if you sell products online, LinkedIn is a great platform to attract ideal customers
and clients. And, what I mean by that, is that most people
who are active on LinkedIn are generally busy professionals and therefore, they have more
propensity to spend. They have a higher purchasing power, which
means that they are more likely to convert into clients and customers to your business. However, before you get shiny object syndrome
and hop onto LinkedIn, again like I said earlier in the video, you really need to ask, is my
ideal audience actually going to be there? Because, the one caveat with LinkedIn is that
currently, it only really tailors to certain niches. Niches that are in the education sector, technology
or business. If you are in the beauty niche or the food
niche, then maybe LinkedIn might not be the best platform for you at this moment in time. Now, of all the 5 platforms that we talked
about, make sure that you also watch this video right here to understand how you can
grow your online presence and build a very strong personal brand. I think at the end of the day, regardless
of which platforms you choose, make sure that it’s aligned with you are and what you want
to portray out into the internet. And, whether or not your ideal audience is
actually going to be living in those platforms. Once you’re done watching that video, watch
this one, so that you can learn how to level up your business, your social media and your
life in general. Thank you so, so much for watching this video. I really hope that enjoyed it and that you
are able to narrow down which platform is perfect for you. I hope you guys have a great day, a great
week and a great life and as always, I’ll see you in the next one. Bye guys.